Guangzhou Huashang College Visits CityU for Innovation and Integration Business Model Training
On November 9, 2024, 30 teachers and students from Guangzhou Huashang College, which led by Vice President Xu Na and Director Zeng Longwei of the Career and Entrepreneurship Office, participated the "Innovation and Integration: Macau Elite Tour" Macau Classroom Study Tour Group planned by the City University of Macau International Training and Testing Center. This study tour invited Assistant Professor Zuo Peixin from the School of Business at CityU as the keynote speaker to explore innovation and entrepreneurship management with the participants around the theme of "innovation and integration."
Assistant Professor Zuo Peixin started with the basic knowledge of business models, delving into the definition of business models, four core components, business model canvas, and customer value proposition, and other key concepts. She highlighted the significant impact of customer value propositions on a company's ability to attract and retain customers. She also used real-case examples from various industries to analyze product total value, points of differentiation, and resonance points with students to build a strong customer value proposition.
In the final session, Assistant Professor Zuo Peixin let the participating teachers and students discuss actual companies in small groups and construct their business model canvases, applying the knowledge they had grasped to practice, deepening their understanding of business model construction, and enhancing their practical problem-solving abilities.
At the end, the participating teachers and students received certificates from Director Zeng Longwei of the Career and Entrepreneurship Office at Guangzhou Huashang College and Assistant Professor Zuo Peixin from the School of Business at CityU, concluding this "Innovation and Integration: Macau Elite Tour" Macau Classroom Study Tour Group on a successful note.