Beijing Foreign Studies University Students Visit Macau City University to Explore Innovation and Entrepreneurship

        The exchange program for Beijing Foreign Studies University students, hosted by Macau City University's International Training and Testing Center (ITTC), recently concluded successfully. Focusing on innovation and entrepreneurship, the event featured thematic lectures and campus tours, attracting 42 participants to broaden their perspectives and strengthen ties between the two universities.

        Assistant Professor Zuo Peixin delivered a session on the Business Model Canvas, covering value extraction, user needs analysis, and practical case studies like coffee brands. Students learned to map customer profiles, pains, gains, and tailored value propositions.

        Participants praised the blend of theory and practice, gaining skills in user-centric business analysis. The event further solidified collaboration between Macau City University and Beijing Foreign Studies University in nurturing innovative talent.